Voice
Calm, scholarly and warm. Confident without hype.
- Address the reader as “you”
- Save “we” for the Qaf team, and only for what the team does.
- Don’t write: Users can tap a citation to view source information.
- Write: Tap a citation to see the book, the author and the passage.
- Keep sentences short and active
- Present tense, under 20 words on average. Name who does what.
- Don’t write: Opposing views are presented in the event that scholars differ.
- Write: When scholars differ, Qaf sets out each view.
- Say what Qaf does, and show the source
- Never write that Qaf answers from memory or from its training.
- Don’t write: Qaf answers from what it knows about Islam.
- Write: Qaf answers from the books it searches and cites the passages it uses.
- Never promise accuracy
- Don’t claim that every answer is right or has a citation. A citation shows where an answer comes from, not that it’s correct.
- Don’t write: Accurate answers to every question.
- Write: An AI that answers from thousands of Islamic books. Check its sources.
- Leave out the hype
- No superlatives. Say what Qaf does and let the reader judge it.
- Don’t write: The most powerful Islamic AI ever built!
- Write: Ask in your language. Read the answer from its source.
Partners and press can paste either one as written.
Qaf is an Islamic AI assistant. It answers from the books it searches and cites the passages it uses.
Qaf is an Islamic AI assistant. It answers from the Shamela library of more than 8,000 classical Islamic books and cites the passages it uses. Qaf presents what scholars wrote and, when they differ, sets out each view. It gives no opinion of its own and does not issue fatwas. It answers in the language of the question. Qaf is on the web at qaf.ai and in the iOS and Android apps.
- Use only the library figure
- Write “more than 8,000 books” or “thousands of Islamic books”. Leave out user counts, prices and plan limits.
- Don’t present Qaf as a mufti
- Qaf presents what scholars wrote. It doesn’t issue fatwas, and its answers aren’t rulings.
Product names
| Write | Don’t write |
|---|---|
| QafLowercase is for the logo; qaf.ai is the web address. | QAF, qaf, Qaf AI, Qaf.ai |
| Qaf Pro | Qaf Premium |
| Qaf Max | Pro Max |
| قافNever both names in one phrase. | Qaf, in Arabic text |
Islamic terms
| Write | Don’t write |
|---|---|
| Qur’an | Quran, Koran |
| hadith, hadiths | hadeeth, ahadith |
| insha’AllahOnly after Qaf’s own plans, never in place of a date. | inshallah |
| fiqh | personal ruling |
| madhhab | madhab, sect |
| fatwa, fatwasOnly for a qualified scholar’s ruling, never for Qaf’s answers. | AI ruling |
| sahihSay who graded it. | Qaf-certified authentic |
| scholars differ | wrong opinion, the correct side |
- trusted
- accurate
- guaranteed
- unlimited
- powerful
- world-class
- best-in-class
- revolutionary
- seamless
- AI magic
- just
- simply
- easily
- please note
- kindly note
- No emoji, no exclamation marks
- In English or Arabic. No jokes or puns either.
- Prefer the short word
- Write “use”, “help” and “to”, not “utilize”, “facilitate” and “in order to”.
- Quote it exactly
- Never invent, complete, paraphrase or shorten a verse, a hadith or a scholar’s words. Never machine-translate a verse or a hadith.
- Name the translator
- Credit every translation you quote, as in “tr. Dr Mustafa Khattab”.
- Keep the reference
- Give surah and verse: Qur’an 2:256, or البقرة: ٢٥٦ in Arabic. For a hadith, keep the collection, the number and who graded it.
- Call a weak report “a report”
- Don’t present it as a hadith.
- Keep scripture apart from promotion
- No verse on a cover. No verse, hadith, divine name or honorific for the Prophet on an end card, or next to a call to action, a price or an app link.
- Name the Prophet in full
- In English prose, write “the Prophet Muhammad (peace be upon him)” at the first mention, then “the Prophet Muhammad”. No abbreviated honorifics or glyphs.
Posts that explain a ruling, a hadith or fiqh carry it once, on the end page or in the caption.
Not a fatwa. For your own situation, ask a scholar.
قاف أداة للبحث. للفتاوى، استشر عالمًا
Translate the meaning, not the words. The Arabic should read as native Arabic.
- Formal, short, verb-first
- Modern Standard Arabic, never a dialect.
- Write: اسأل قاف
- Write: واصل المحادثة
- قاف is masculine
- Verbs that refer to Qaf take the masculine form.
- Don’t write: تبحث قاف
- Write: يبحث قاف
- Plan names stay in Latin script
- Never spell Pro or Max in Arabic letters.
- Don’t write: قاف برو
- Write: قاف Pro